About - Coach Juice

MEET THE COACH

JULIAN BALDI

My 12 year journey in Strength and Conditioning has been nothing short of remarkable. My fitness journey began at the age of 15, when I started lifting weights alongside my new passion for football.

I sustained my journey through my resilience and ambition. I moved from Italy to the USA during my senior year of high school to pursue football and later served as the strength coach for Clearwater Academy International while refining my skills.

My hard work earned me a scholarship to Valdosta State University, where I helped lead my team to a National Championship. After a successful college career, I received an invite to the CFL Combine, but an injury shifted my path to the WWE. My story illustrates how determination and dedication can open doors in the world of sports.

I hold a Bachelor’s degree from Valdosta State University, where I minored in Nutrition Science, Health & PE, and Coaching. My education and hands-on experience have been deeply influenced by by mentors, including Adan Lopez, Dave Lawrence, and Ben Patrick, with a significant influence from the legendary strength coach Charles Poliquin. These influences have shaped my approach to strength training, enabling me to bring a unique and well-rounded perspective to my coaching. I attended many seminars and always strived, and continue to strive to improve my knowledge on perfecting the craft of achieving peak performance.

The All Hustle No Luck Story

THE JOURNEY

As a football player myself and having played and worked with NFL, CFL, and NCAA Division I & II athletes, I know firsthand what it takes to reach the next level.

My journey began in Italy, where I recognized the limitations of my training. Determined to improve, I made the leap to the U.S. during my senior year of high school. I then attended junior college, where I faced the challenges of COVID-19 while continuing to train. My hard work paid off when I earned a scholarship to Valdosta State University, where I played a crucial role in leading my team to the National Championship.

Despite not having standout genetics, my relentless pursuit of my goals and consistent training transformed both my body composition and athletic performance. This dedication was key in earning a spot in college football and eventually an invite to the CFL Combine. Unfortunately, an injury cut that opportunity short, but it led to an exciting new chapter when the WWE picked me up.

Through this journey, I gained invaluable insights into achieving and maintaining peak performance in sports. Much of my progress can be attributed to my mentor, Adan Lopez, whose guidance helped me elevate my athleticism. Now, I’m obsessed about helping other athletes with the same ambition and drive, using the knowledge and methods I have learned along the way to guide them toward success at the highest level.

FUTURE WORK

I understand firsthand how great performance training can be the difference between earning a scholarship or missing out on key opportunities. Always striving to improve, I’m committed to giving back what I didn’t have when I was younger by providing athletes with the knowledge and resources that can elevate their game and open doors for their future.

As I continue to expand my expertise and refine my methods, I remain focused on pushing the boundaries of performance training. In the future, I plan to collaborate with industry leaders, develop innovative training programs, and integrate cutting-edge technology into my coaching. My goal is to help athletes at all levels improve their speed, strength, and overall athleticism while building a community where they can thrive both physically and mentally.
I am dedicated to staying ahead of the curve, always seeking new ways to optimize performance and achieve transformative results for my athletes.

THE JOURNEY

From ITALY to the UNITED STATES

Coming from Italy alone, I left my family behind in pursuit of a dream. Out of high school, I had ZERO offers, just a burning desire to prove myself. The journey began at Junior College—a path defined by adversity, sacrifice, and long odds.

Every moment of loneliness, every setback, and every ounce of doubt became a lesson. Pain taught me perseverance. Adversity built my resilience.